Primebook Partners with Redington to Revolutionize Last-Mile Distribution in India!

Primebook is excited to announce a strategic partnership with Redington as our national distributor. This collaboration marks a significant milestone in our journey to expand our reach and tap into the vibrant regional markets of India.

Leveraging Redington's unparalleled logistics expertise and sophisticated inventory management, we anticipate a substantial boost in our distribution efficiency. More importantly, this alliance will provide us with invaluable local market insights, enhancing our ability to cater to diverse consumer needs.

With Redington by our side, we're poised for remarkable growth in the Indian market, driving mutual success and reaching new heights together!

About Redington: Primebook’s National Distribution Partner!  

Overview  

Established in 1993, Redington is a leading distributor of IT products and services in India and beyond. Through their comprehensive services, extensive network, and combination of innovation and technology adoption, they are transforming modern times' distribution and supply chain ecosystem. 

Pool of Experience

With over three decades of industry experience, Redington has emerged as the gold standard in reliable and efficient distribution.

From their humble beginnings with a single brand, product category, and market, Redington has transformed into a leading distribution and supply chain powerhouse. Their journey has paved the way for new and emerging brands, unlocking countless opportunities and setting new benchmarks in the industry.

Global Reach

Redington stands as a premier distribution and supply chain solutions provider, partnering with over 245 international brands, including giants like Google, Microsoft, Apple, and MSI. Currently, they serve approximately 37 emerging markets worldwide.

As a US $7.7 billion powerhouse, Redington has achieved remarkable global reach, tirelessly working to make cutting-edge technologies accessible to all segments of the consumer market.    

Value-Added Services

As an end-to-end distribution and supply chain partner, Redington provides a suite of value-added services, including: 1. Logistics, 2. Technical Support, 3. Pre-Sales Support, 4. After-Sales Support, 5. Portfolio Stacking, and more. 

Innovations

Redington operates with a forward-thinking mindset, dedicated to driving technological innovations that elevate the customer experience across its diverse range of products and services.

The company is focused on overcoming technology friction, aiming to bridge the gap between technological advancements and their adoption pace. To achieve this, Redington has launched an e-commerce platform, Redington Online, as an extension of its business, streamlining access to cutting-edge solutions.  

Primebook & Redington Online Collaboration: The Inside Story!

Objectives

Our collaboration with Redington aims to elevate Primebook from a well-known Indian brand to a household name, accelerating our mission to bridge the digital divide in India's education system.

This partnership is a crucial step in making our affordable, high-performance Android-based laptops accessible to learners of all ages across the country. Redington's deep understanding of the computing and learning needs in various Indian cities and towns is a significant advantage, enabling us to continuously improve and innovate our products.

We view this collaboration as a blessing, as it empowers us to better serve and understand our diverse customer base, driving both our growth and the advancement of education in India.    

Product Portfolio

Primebook is all set to distribute 4 different laptop variants via Redington. They include:
 
1. Primebook WiFi 
2. Primebook S WiFi 
3. Primebook 4G 
4. Primebook S 4G 

All of these laptops are powered by our proprietary made-in-India Android-based operating system, called PrimeOS and seamlessly blends the benefits of the Android world with the significant form factor of a laptop. 

Primebook WiFi and S WiFi hold the MediaTek MT8183 processors, while Primebook 4G and S 4G leverages the power of MediaTek MT8788 processors. As the names already suggest, the former laptop variants offer WiFi connectivity; the latter offers both WiFi and 4G SIM connectivity, making computing and learning possible from any location and even on the go. 

Besides, all the Primebook laptop variants we head to distribute through Redington are lightweight in design and have 4GB RAM, 6-hour battery backup, 11.6-inch HD IPS display, a full-size QWERTY keyboard and trackpad, dual microphone, 2MP webcam, bass speakers, and all necessary I/O ports. 

While Primebook WiFi and Primebook 4G offer a 64GB storage capacity (expandable up to 512 GB), Primebook S WiFi and Primebook S 4G provide 128 GB storage (expandable up to 512 GB).

Benefits

Our collaboration with Redington not only benefits both of our brands but also brings significant advantages to our B2B customers: 

1. Enhanced Customer Support: This partnership enables us to provide superior customer support, ensuring you can reach us at all times. This leads to improved problem-solving, reduced friction, and increased sales.

2. Competitive Pricing: By purchasing Primebook laptops through Redington, you can benefit from discounted prices, securing a higher profit margin for your business.    

Wrapping Up!

“For a fast-emerging home-grown Indian brand like Primebook, it’s undoubtedly crucial to reach the last-mile consumers in our country. With the legendary history of Redington, which has over 30k growing channel partner base, we ought to reach this mission soon. So, we are really excited about it and looking forward to having a great partnership in the long run,” says Pankaj Rawat, CBDO, Primebook India.

"We are thrilled to partner with Primebook in this strategic collaboration. This alliance aligns seamlessly with our mission to bridge the digital divide and bring cutting-edge technology to every corner of India. Leveraging our unparalleled distribution network and advanced logistical capabilities, we are poised to significantly boost Primebook's market reach and operational efficiency. Together, we will drive innovation, support education, and play a pivotal role in the digital transformation of India's regional markets. This partnership not only enhances our service offerings but also underscores our commitment to making technology accessible and impactful for all," commented Satyarth Priyedarshi, CEO (Chief eCommerce Officer), Redington Online.

Feel free to explore our products on Redington Online platform by navigating through: https://www.redingtononline.com/brand/primebook-products.